Ad Revenue Insights
Capture the precise advertising revenue associated with your audiences and content.
Ad Revenue Insights
Capture the precise advertising revenue associated with your audiences and content.
Ad Revenue Insights
Capture the precise advertising revenue associated with your audiences and content.
Unveil audience value like never before
Measuring audience worth across devices, content, and referrals is vital yet uncharted territory. That’s why Piano embarked on a 2-year internal journey to transform this for the entire industry. Early outcomes have proven that the gap between the most and least valuable users, pages, referrals, and channels isn't just 2 or 3 times more—it's magnified by hundreds.
Ad Revenue Insights quantifies the value of every ad impression, intertwining the data with user and pageview specifics—the first of its kind to market.
How can you leverage the power of Ad Revenue Insights?
Editorial
Understand which articles, authors and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales and operations
Track fluctuations in ad revenue in near real time, drill into the performance of ad demand sources, and monitor the health of your ad setup down to the individual placement. Understand which segments and content are generating the most ad revenue. Provide detailed insights to clients on ad delivery, audiences and content, showing the value and impact of campaigns.
Marketing and audience acquisition
Measure the ROI of each traffic campaign, to ensure ad spend doesn’t outpace revenue. Identify the most valuable audience segments and optimize organic and paid campaigns.
Subscription
Quantify the impact of paywall and members-only wall strategies on total revenue.
Management layer
Leverage integrated, detailed revenue data to inform strategic business decisions and investments.
How can you leverage the power of Ad Revenue Insights?
Editorial
Understand which articles, authors and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales and operations
Track fluctuations in ad revenue in near real time, drill into the performance of ad demand sources, and monitor the health of your ad setup down to the individual placement. Understand which segments and content are generating the most ad revenue. Provide detailed insights to clients on ad delivery, audiences and content, showing the value and impact of campaigns.
Marketing and audience acquisition
Measure the ROI of each traffic campaign, to ensure ad spend doesn’t outpace revenue. Identify the most valuable audience segments and optimize organic and paid campaigns.
Subscription
Quantify the impact of paywall and members-only wall strategies on total revenue.
Management layer
Leverage integrated, detailed revenue data to inform strategic business decisions and investments.
How can you leverage the power of Ad Revenue Insights?
Editorial
Understand which articles, authors and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales and operations
Track fluctuations in ad revenue in near real time, drill into the performance of ad demand sources, and monitor the health of your ad setup down to the individual placement. Understand which segments and content are generating the most ad revenue. Provide detailed insights to clients on ad delivery, audiences and content, showing the value and impact of campaigns.
Marketing and audience acquisition
Measure the ROI of each traffic campaign, to ensure ad spend doesn’t outpace revenue. Identify the most valuable audience segments and optimize organic and paid campaigns.
Subscription
Quantify the impact of paywall and members-only wall strategies on total revenue.
Management layer
Leverage integrated, detailed revenue data to inform strategic business decisions and investments.
Watch the Ad Revenue Insights product reveal
Watch the Ad Revenue Insights product reveal
Two years in the making, our newest product, Ad Revenue Insights, is finally here.
Watch the virtual reveal party to learn more about uncovering the true value of audiences across devices, content, and referral channels, as well as the results from early BETA clients.
Watch the Ad Revenue Insights product reveal
Two years in the making, our newest product, Ad Revenue Insights, is finally here.
Watch the virtual reveal party to learn more about uncovering the true value of audiences across devices, content, and referral channels, as well as the results from early BETA clients.
Watch the Ad Revenue Insights product reveal
Two years in the making, our newest product, Ad Revenue Insights, is finally here.
Watch the virtual reveal party to learn more about uncovering the true value of audiences across devices, content, and referral channels, as well as the results from early BETA clients.
Ready to learn more?
Start here to gain deeper insights into your ad revenue
Ready to learn more?
Start here to gain deeper insights into your ad revenue
Ready to learn more?
Start here to gain deeper insights into your ad revenue