Piano Publisher Hub for PMP utilizes zero-party data (member data) and 1st party data (behavior data / content data) across supporting companies that use Piano DMP, and is a PMP that supports the cookieless era. It will be an effort to provide products. When targeting using zero-party data with PMP, the problem is that the number of target users is small, but in this initiative, users of all supporting sites can be accumulated and targeted, so a larger number of users It is possible to secure the delivery. In addition to definite data, we also provide extended attribute data based on high reliability by machine learning the behavior of data holders for anonymous users who are not data holders.
One of the features of this initiative is that audience data is added at any time. We will provide more attractive audience data by unifying the audience data requested by the market and acquiring additional data items together with supporting companies. Furthermore, in this initiative, since the data of each site is targeted only on its own site, it is possible to target using the member attribute data even with browsers such as Safari and Firefox.
Based on this framework, each supporting partner plans and sells PMP products, so please contact the following supporting partners directly.