State of the Industry Report 2023
The state of customer data management for publishers
Tracking the transformation of data unification, revenue diversification and brands’ data investments
A look inside
As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information.
This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.
60%
said data unification is critical across all databases for a single comprehensive view of your audiences
87%
say improving first-party data collection is a top internal goals for their data management team
65%
is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams
Listen to the podcast
Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.
Michael Silberman
EVP of Media and Strategy
Piano
Christina Koe
Senior Editor, Custom
Digiday