Integration
First-Party Data Activation
Activate your first-party data and gain actionable insights even in cookieless environments, thanks to Piano and ID5
Integration
First-Party Data Activation
Activate your first-party data and gain actionable insights even in cookieless environments, thanks to Piano and ID5
Integration
First-Party Data Activation
Activate your first-party data and gain actionable insights even in cookieless environments, thanks to Piano and ID5
First-party data is now essential for powering highly targeted, personalised campaigns that leverage real-world consumer insights. However, as the media landscape becomes more fragmented with varying signals across channels, as well as a shift away from traditional identifiers like third-party cookies and MAIDs, the ability to effectively activate your first-party data in all environments is becoming more challenging.
First-party data is now essential for powering highly targeted, personalised campaigns that leverage real-world consumer insights. However, as the media landscape becomes more fragmented with varying signals across channels, as well as a shift away from traditional identifiers like third-party cookies and MAIDs, the ability to effectively activate your first-party data in all environments is becoming more challenging.
First-party data is now essential for powering highly targeted, personalised campaigns that leverage real-world consumer insights. However, as the media landscape becomes more fragmented with varying signals across channels, as well as a shift away from traditional identifiers like third-party cookies and MAIDs, the ability to effectively activate your first-party data in all environments is becoming more challenging.
Piano's Partnership with ID5
Piano has partnered with ID5 to make your first-party data more addressable and enable you to activate your audiences across all environments. The ID5 ID is a next-generation, privacy-by-design identifier that publishers, advertisers, and ad tech platforms use to address audiences and optimise and measure campaign performance without relying on legacy identifiers like cookies and mobile
ad IDs.
By leveraging a variety of signals provided by publishers and collected with users’ consent, the ID5 ID makes authenticated and non-authenticated audiences addressable at scale and ensures that people’s privacy preferences are respected.
Piano's Partnership with ID5
Piano has partnered with ID5 to make your first-party data more addressable and enable you to activate your audiences across all environments. The ID5 ID is a next-generation, privacy-by-design identifier that publishers, advertisers, and ad tech platforms use to address audiences and optimise and measure campaign performance without relying on legacy identifiers like cookies and mobile
ad IDs.
By leveraging a variety of signals provided by publishers and collected with users’ consent, the ID5 ID makes authenticated and non-authenticated audiences addressable at scale and ensures that people’s privacy preferences are respected.
Piano's Partnership with ID5
Piano has partnered with ID5 to make your first-party data more addressable and enable you to activate your audiences across all environments. The ID5 ID is a next-generation, privacy-by-design identifier that publishers, advertisers, and ad tech platforms use to address audiences and optimise and measure campaign performance without relying on legacy identifiers like cookies and mobile
ad IDs.
By leveraging a variety of signals provided by publishers and collected with users’ consent, the ID5 ID makes authenticated and non-authenticated audiences addressable at scale and ensures that people’s privacy preferences are respected.
Key benefits
Key benefits
Increase the addressability of your first-party data
Activate 100% of your ID5-based audiences across leading activation platforms, even in instances where those audiences are not authenticated
Gain precise and actionable insights, including in cookieless environments, thanks to the ID5 ID
How it works
How it works
How it works
Contact us
Learn more about Piano's integration with ID5
Contact us
Learn more about Piano's integration with ID5
Contact us
Learn more about Piano's integration with ID5
Empower every team to understand and influence customer behavior.
Platform
Industries
Company
Empower every team to understand and influence customer behavior.
Platform
Industries
Company
Empower every team to understand and influence customer behavior.
Platform
Industries
Company