Report

The state of customer data management for publishers

Tracking the transformation of data unification, revenue diversification and brands’ data investments

Report

The state of customer data management for publishers

Tracking the transformation of data unification, revenue diversification and brands’ data investments

Report

The state of customer data management for publishers

Tracking the transformation of data unification, revenue diversification and brands’ data investments

As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.

As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.

As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.

60%

said data unification is critical across all databases for a single comprehensive view of your audiences

60%

said data unification is critical across all databases for a single comprehensive view of your audiences

87%

say improving first-party data collection is a top internal goals for their data management team

87%

say improving first-party data collection is a top internal goals for their data management team

65%

is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams

65%

is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams

65%

is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams

Feature Release

Download the complimentary report

Lorem

Feature Release

Download the complimentary report

Lorem

Feature Release

Download the complimentary report

Lorem

Listen to the podcast

Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.

Listen to the podcast

Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.

Listen to the podcast

Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.

Featuring

Michael Silberman

EVP of Media & Strategy, Piano

Christina Koe

Senior Editor, Custom, Digiday

Featuring

Michael Silberman

EVP of Media & Strategy, Piano

Christina Koe

Senior Editor, Custom, Digiday

Featuring

Michael Silberman

EVP of Media & Strategy, Piano

Christina Koe

Senior Editor, Custom, Digiday

Listen now

0:00/1:34

Listen now

0:00/1:34

Listen now

0:00/1:34

Contact us

Learn more about revenue optimization and Piano’s Digital Experience Platform

Contact us

Learn more about revenue optimization and Piano’s Digital Experience Platform