Report
The state of customer data management for publishers
Tracking the transformation of data unification, revenue diversification and brands’ data investments
Report
The state of customer data management for publishers
Tracking the transformation of data unification, revenue diversification and brands’ data investments
Report
The state of customer data management for publishers
Tracking the transformation of data unification, revenue diversification and brands’ data investments
As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.
As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.
As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.
60%
said data unification is critical across all databases for a single comprehensive view of your audiences
60%
said data unification is critical across all databases for a single comprehensive view of your audiences
87%
say improving first-party data collection is a top internal goals for their data management team
87%
say improving first-party data collection is a top internal goals for their data management team
65%
is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams
65%
is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams
65%
is the average percentage of publishers’ revenue that can be attributed to their data unification efforts via new or improved revenue streams
Feature Release
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Feature Release
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Feature Release
Download the complimentary report
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Listen to the podcast
Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.
Listen to the podcast
Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.
Listen to the podcast
Listen as Michael Silberman, EVP of Media and Strategy and Digiday's Christina Koe, Senior Editor, Custom discuss findings from the report including how publishers are adjusting data management practices, working toward diversifying their revenue streams, and more.
Featuring
Michael Silberman
EVP of Media & Strategy, Piano
Christina Koe
Senior Editor, Custom, Digiday
Featuring
Michael Silberman
EVP of Media & Strategy, Piano
Christina Koe
Senior Editor, Custom, Digiday
Featuring
Michael Silberman
EVP of Media & Strategy, Piano
Christina Koe
Senior Editor, Custom, Digiday
Listen now
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Listen now
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Listen now
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Contact us
Learn more about revenue optimization and Piano’s Digital Experience Platform
Contact us
Learn more about revenue optimization and Piano’s Digital Experience Platform