As publishers and their advertising partners become increasingly reliant on data for daily operations and critical business decisions, they subsequently are becoming more reliant on customer data platforms and other technologies to unify audience and customer information. This report dives into how publisher teams are collecting, unifying, segmenting and analyzing data as privacy regulations increase and advertiser expectations expand, as well as the challenges they’re facing along the way and the advantages they’re presenting to the brands and agencies with which they work.