Feature Release
Introducing Piano’s Active Churn Prevention
Convert cancellations into retention with personalized communications and offers.
Feature Release
Introducing Piano’s Active Churn Prevention
Convert cancellations into retention with personalized communications and offers.
Feature Release
Introducing Piano’s Active Churn Prevention
Convert cancellations into retention with personalized communications and offers.
Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.
Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.
Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.
Increase subscriber retention
By directly addressing the motivations behind subscriber cancellations, Piano provides tools to effectively reduce active churn. Displaying strategic downgrade offers at the point of cancellation leads to a measurable increase in subscriber retention.
Increase subscriber retention
By directly addressing the motivations behind subscriber cancellations, Piano provides tools to effectively reduce active churn. Displaying strategic downgrade offers at the point of cancellation leads to a measurable increase in subscriber retention.
Deepen customer insights
Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions.
Deepen customer insights
Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions.
Dynamic customer engagement
Using Piano’s Template Active Churn Prevention personalizes the user experience based on onsite behavior, fostering greater engagement and increasing the likelihood of subscription continuation. This capability not only prevents churn but also enhances content recommendations and overall user interaction, offering unlimited potential for subscriber relationship management.
Dynamic customer engagement
Using Piano’s Template Active Churn Prevention personalizes the user experience based on onsite behavior, fostering greater engagement and increasing the likelihood of subscription continuation. This capability not only prevents churn but also enhances content recommendations and overall user interaction, offering unlimited potential for subscriber relationship management.
Case study
Blick (Ringier Media Switzerland) effectively addressed the challenges of subscriber churn at the moment of cancellation with Piano's Active Churn Prevention feature.
Discover the key metrics and strategies that led to their success in retaining subscribers and minimizing churn.
Case study
Blick (Ringier Media Switzerland) effectively addressed the challenges of subscriber churn at the moment of cancellation with Piano's Active Churn Prevention feature.
Discover the key metrics and strategies that led to their success in retaining subscribers and minimizing churn.
Example of Active Churn Prevention Flow
Example of Active Churn Prevention Flow
Example of Active Churn Prevention Flow
1
Cancellation
Cancellation attempt
2
Personalized retention message
Value loss template
Survey
3
Targeted interventions
Offer
Content rec
No time
Too expensive
No interest
4
Confirmation
Cancellation confirmation
