Feature Release
Introducing Piano’s dynamic paywall
Break the silo between advertising and subscription strategies with advanced analytics and propensity models
Feature Release
Introducing Piano’s dynamic paywall
Break the silo between advertising and subscription strategies with advanced analytics and propensity models
Feature Release
Introducing Piano’s dynamic paywall
Break the silo between advertising and subscription strategies with advanced analytics and propensity models
Historically, publishers have managed advertising and subscription revenue separately. However, when optimizing a revenue stream in a silo, there is a tendency to over-optimize and face unintended costs. Piano's dynamic paywall breaks the silo in order to guide and automate your audience targeting and paywall strategy, while optimizing total revenue.
Historically, publishers have managed advertising and subscription revenue separately. However, when optimizing a revenue stream in a silo, there is a tendency to over-optimize and face unintended costs. Piano's dynamic paywall breaks the silo in order to guide and automate your audience targeting and paywall strategy, while optimizing total revenue.
Historically, publishers have managed advertising and subscription revenue separately. However, when optimizing a revenue stream in a silo, there is a tendency to over-optimize and face unintended costs. Piano's dynamic paywall breaks the silo in order to guide and automate your audience targeting and paywall strategy, while optimizing total revenue.
1
Inputs
Propensity data
Conversion data
Advertising data
2
Unification
Piano Analytics
3
Processing
Real-time segmentation
4
Actions
Hard paywall
Soft paywall
Keep reading
Leveraging AI for optimal revenue strategy
By unifying propensity data, conversion data and advertising data, our AI models optimize the revenue path of your precise audience.
Leveraging AI for optimal revenue strategy
By unifying propensity data, conversion data and advertising data, our AI models optimize the revenue path of your precise audience.
Convert audience with out-of-the-box segmentation
Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions.
Convert audience with out-of-the-box segmentation
Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions.
Marketing Departments
Track and analyze traffic and campaign performance, facilitating informed budget allocation for optimal campaign effectiveness.
Multiple revenue models, single source of truth
Break the silos between advertising and subscription revenue insights while more easily targeting the right audience, at the right time, with the right offer.
Multiple revenue models, single source of truth
Break the silos between advertising and subscription revenue insights while more easily targeting the right audience, at the right time, with the right offer.
How Piano's dynamic paywall optimizes for total revenue
How Piano's dynamic paywall optimizes for total revenue
How Piano's dynamic paywall optimizes for total revenue
Discover more about Piano’s dynamic paywall, built within Ad Revenue Insights, from Patrick Appel, VP of Data Strategy at Piano. Using advanced data analytics and propensity models, Patrick showcases how dynamic paywall empowers complex decision-making in real time.
Discover more about Piano’s dynamic paywall, built within Ad Revenue Insights, from Patrick Appel, VP of Data Strategy at Piano. Using advanced data analytics and propensity models, Patrick showcases how dynamic paywall empowers complex decision-making in real time.
Discover more about Piano’s dynamic paywall, built within Ad Revenue Insights, from Patrick Appel, VP of Data Strategy at Piano. Using advanced data analytics and propensity models, Patrick showcases how dynamic paywall empowers complex decision-making in real time.
Ready to learn more?
Start here to gain deeper insights into your ad revenue
Ready to learn more?
Start here to gain deeper insights into your ad revenue