Feature Release

Introducing Piano’s dynamic paywall

Break the silo between advertising and subscription strategies with advanced analytics and propensity models

Feature Release

Introducing Piano’s dynamic paywall

Break the silos between advertising and subscription:  Optimize your total revenue.  

Historically, publishers have managed advertising and subscription revenue separately. However, when optimizing a revenue stream in a silo, there is a tendency to over-optimize and face unintended costs. Piano's dynamic paywall breaks the silo in order to guide and automate your audience targeting and paywall strategy, while optimizing total revenue.

1

Inputs

Propensity data

Conversion data

Advertising data

2

Unification

Piano Analytics

3

Processing

Real-time segmentation

4

Actions

Hard paywall

Soft paywall

Keep reading

1

Inputs

Propensity data

Conversion data

Advertising data

2

Unification

Piano Analytics

3

Processing

Real-time segmentation

4

Actions

Hard paywall

Soft paywall

Keep reading

1

Inputs

Propensity data

Conversion data

Advertising data

2

Unification

Piano Analytics

3

Processing

Real-time segmentation

4

Actions

Hard paywall

Soft paywall

Keep reading

Leveraging AI for optimal revenue strategy

By unifying propensity data, conversion data and advertising data, our AI models optimize the revenue path of your precise audience.

Leveraging AI for optimal revenue strategy

By unifying propensity data, conversion data and advertising data, our AI models optimize the revenue path of your precise audience.

Leveraging AI for optimal revenue strategy

By unifying propensity data, conversion data and advertising data, our AI models optimize the revenue path of your precise audience.

Convert audience with out-of-the-box segmentation

Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions. 

Convert audience with out-of-the-box segmentation

Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions. 

Convert audience with out-of-the-box segmentation

Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions. 

Marketing Departments 

Track and analyze traffic and campaign performance, facilitating informed budget allocation for optimal campaign effectiveness. 

Marketing Departments 

Track and analyze traffic and campaign performance, facilitating informed budget allocation for optimal campaign effectiveness. 

Multiple revenue models, single source of truth

Break the silos between advertising and subscription revenue insights while more easily targeting the right audience, at the right time, with the right offer.

Multiple revenue models, single source of truth

Break the silos between advertising and subscription revenue insights while more easily targeting the right audience, at the right time, with the right offer.

Multiple revenue models, single source of truth

Break the silos between advertising and subscription revenue insights while more easily targeting the right audience, at the right time, with the right offer.

How Piano's dynamic paywall optimizes for total revenue 

Discover more about Piano’s dynamic paywall, built within Ad Revenue Insights, from Patrick Appel, VP of Data Strategy at Piano. Using advanced data analytics and propensity models, Patrick showcases how dynamic paywall empowers complex decision-making in real time.  

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FEATURE RELEASE

Introducing Piano’s dynamic paywall

Break the silo between advertising and subscription strategies with advanced analytics and propensity models