Feature Release

Introducing Piano’s Active Churn Prevention

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Feature Release

Introducing Piano’s Active Churn Prevention

Page subtitle lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Feature Release

Introducing Piano’s Active Churn Prevention

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Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.

Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.

Piano’s Active Churn Prevention feature addresses the 60% of cancellations that occur when customers actively decide to end their subscriptions. It engages users at the critical moment of cancellation intent by triggering personalized messages, capturing cancellation reasons and offering customizable alternatives. This proactive approach is designed to retain subscribers by reinforcing their subscription's value and adapting offers to customer preferences.

Increase subscriber retention

By directly addressing the motivations behind subscriber cancellations, Piano provides tools to effectively reduce active churn. Displaying strategic downgrade offers at the point of cancellation leads to a measurable increase in subscriber retention.

Increase subscriber retention

By directly addressing the motivations behind subscriber cancellations, Piano provides tools to effectively reduce active churn. Displaying strategic downgrade offers at the point of cancellation leads to a measurable increase in subscriber retention.

Deepen customer insights

Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions. 

Deepen customer insights

Real-time, out-of-the-box audience behavior models make it easy to convert audiences on the best performing actions. 

Dynamic customer engagement

Using Piano’s Template Active Churn Prevention personalizes the user experience based on onsite behavior, fostering greater engagement and increasing the likelihood of subscription continuation. This capability not only prevents churn but also enhances content recommendations and overall user interaction, offering unlimited potential for subscriber relationship management.

Dynamic customer engagement

Using Piano’s Template Active Churn Prevention personalizes the user experience based on onsite behavior, fostering greater engagement and increasing the likelihood of subscription continuation. This capability not only prevents churn but also enhances content recommendations and overall user interaction, offering unlimited potential for subscriber relationship management.

Case study

Blick (Ringier Media Switzerland) effectively addressed the challenges of subscriber churn at the moment of cancellation with Piano's Active Churn Prevention feature.

Discover the key metrics and strategies that led to their success in retaining subscribers and minimizing churn.

Case study

Blick (Ringier Media Switzerland) effectively addressed the challenges of subscriber churn at the moment of cancellation with Piano's Active Churn Prevention feature.

Discover the key metrics and strategies that led to their success in retaining subscribers and minimizing churn.

Example of Active Churn Prevention Flow


Example of Active Churn Prevention Flow


Example of Active Churn Prevention Flow


1

Cancellation

Cancellation attempt

2

Personalized retention message

Value loss template

Survey

3

Targeted interventions

Offer

Content rec

No time

Too expensive

No interest

4

Confirmation

Cancellation confirmation

Interested in learning how to retain subscribers and reduce active churn?

Interested in learning how to retain subscribers and reduce active churn?